Ok — we’ll be the first to admit it: we’re CRM geeks. And, as consultants, we come across so many different styles of marketers, in many different industries. The vast array of expertise and talent is perfectly aligned with the many, many hats a CRM marketer is expected to wear.
Over the years, our team has identified a handful of characteristics CRM marketers share, which can be categorized as — yes — spirit animals. Are you a unicorn, or a horse? Time to find out!