5 Canadian Companies with Top Fintech Marketing Strategies
Instagram isn’t only for travel and fun. There are no limits to great marketing opportunities that a business can generate through carefully calibrating their digital marketing strategy. In particular, Instagram is an essential part of fintech marketing strategies. Increasing engagement, connecting with your target audience, …
BDG Podcast 2 – International Women’s Day #EachforEqual
In honour of International Women’s Day, we at Benjamin David Group are continuing our tradition of releasing a podcast where our team talks about equality, gender, inclusion, and progress. Listen to the BDG Podcast below: …
The Startup Guide to Content Marketing
Imagine that you want to invest in a startup company, and you’re listening to some sales pitches. How confident would you feel investing in the startup that’s branded as “experimental”? Chances are, you’ll have some reservations. Being perceived as “experimental” might seem tempting for an …
5 tips to get voice search strategy right for your brand
Whether you’re a ‘Hey Googler’, an absolute believer in ‘Siri’, or in love with Amazon’s ‘Alexa’ – or even if you never used these technologies before – voice search is likely to play an ever-growing role in your life. This once-futuristic technology is now helping …
Debunking the myth of entitled millennial employees
Ok, Boomer and Gen-Xer: millennials are angry. A wealth gap analysis study reported by CNBC has revealed that millennials earn 20% less than the other generations at the same stage in life. They also have higher student debts and stare at a bleak future thanks …
Customer Journey Mapping: What You Need to Know
Attracting consumers is much more than sending a generic email to your long list of subscribers. Brands are everywhere, meaning consumers are constantly exposed to new purchasing opportunities: while they travel to work on the subway, while they watch television, while they peruse Facebook and …
Insights from Startupfest 2019
Crowned as the “music festival for startups” by Reddit Founder Alexis Ohanian, Startupfest is Canada’s largest startup event, with over 7,000 attendees every year. Across 4 days, entrepreneurs, founders, investors, and mentors from 20+ countries gather in Montreal for keynotes, interactive how-to sessions, networking opportunities, …
BDG Podcast – Ep.1 – Women’s Day
One thing often stands out when you first walk through the doors of the BDG offices: it’s filled with women. In fact, until quite recently, women made up 80 per cent of leadership roles within the company (they still hold 60 per cent.). At BDG, …
What BDG’s Women Have to Say About Progress, Diversity and Power on International Women’s Day
In the past couple of years, we’ve witnessed immense progress for The Women’s Movement. It’s impossible to pinpoint a singular catalyst responsible for sparking recent changes — but one could argue that the 2017 Women’s March in Washington symbolized the beginning of a new era …
Tactics for being CASL Compliant
So, you’re late on Canadian Anti-Spam Law (CASL) consent gathering? Stay calm, you’re not alone. But how can you catch up and maximize your database and, most importantly, avoid losing any potential customers? …
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