Mastering Keyword Discovery: A Comprehensive Guide to Fueling Successful Paid Media Search Campaigns
In the ever-evolving landscape of digital marketing, paid media search campaigns remain an indispensable tool for businesses seeking to expand their online presence and drive targeted traffic. A meticulously crafted set of keywords act as a bridge between your audience and your content – and …
Search 2.0 Automation Trends: Performance Max
If you have ever taken a reach-out call from the Google Ads strategists team in the past few months, then you have probably already heard of Google’s new campaign type, Performance Max. It has been the main focus of Google’s latest development in advertising, so …
Regain The Power Of Laser Accurate Audience Targeting With first-party Data
During the last few years, in addition to a disheartening and disruptive global pandemic, we’ve seen digital paid advertising go through changes – namely concerning customer preferences regarding which ads they see, their control over the process, and increasing concerns over how their privacy is …
Why Bidding On Competitor Keywords Isn’t Recommended For SMBs
‘Can’t we intercept our competitors’ online traffic and drive it to our own website?’ Has to be one of the top most frequently asked questions by paid search campaign managers to the BDG team. Now, in reality, I fully understand the charm behind this idea: …
After iOS 14, Has Facebook Fallen From Grace?
Last year, one of the most notorious announcements to marketers everywhere was Apple’s iOS 14 update on user privacy. To make a very long story short, starting with iOS 14.5 and iPadOS 14.5, apps are required to ask for permission to track users across apps …
Think Outside The Box: Twitter’s Unique Take On Targeting The Right Audience
When it comes to social media marketing, the platforms we gravitate to tend to be Facebook and Instagram (the Meta suite) as well as Youtube – and it makes sense. Despite the surge of new social media platforms, Meta and Youtube still smash the competition …
5 Canadian Companies with Top Fintech Marketing Strategies
Instagram isn’t only for travel and fun. There are no limits to great marketing opportunities that a business can generate through carefully calibrating their digital marketing strategy. In particular, Instagram is an essential part of fintech marketing strategies. Increasing engagement, connecting with your target audience, …
BDG Podcast 2 – International Women’s Day #EachforEqual
In honour of International Women’s Day, we at Benjamin David Group are continuing our tradition of releasing a podcast where our team talks about equality, gender, inclusion, and progress. Listen to the BDG Podcast below: …
The Startup Guide to Content Marketing
Imagine that you want to invest in a startup company, and you’re listening to some sales pitches. How confident would you feel investing in the startup that’s branded as “experimental”? Chances are, you’ll have some reservations. Being perceived as “experimental” might seem tempting for an …
5 tips to get voice search strategy right for your brand
Whether you’re a ‘Hey Googler’, an absolute believer in ‘Siri’, or in love with Amazon’s ‘Alexa’ – or even if you never used these technologies before – voice search is likely to play an ever-growing role in your life. This once-futuristic technology is now helping …
