One thing often stands out when you first walk through the doors of the BDG offices: it’s filled with women.
In fact, until quite recently, women made up 80 per cent of leadership roles within the company (they still hold …
In mid-April I had the pleasure of attending the Canadian Fintech BDC 2.0 Summit in Toronto — a two day event showcasing the most innovative Fintech solutions Canada has to offer. The event invited 48 of the best startups from …
Though 2018 is only a month old, marketers should have a good idea of what the dominant themes of the year are and be planning for them accordingly.…
Avoid becoming a “zombie startup.” Get your name out there with content. …
Vous êtes en retard sur l’acquisition de consentements dans le cadre de la Loi Canadienne Anti-pourriel (LCAP)? Vous n’êtes pas les seuls. Alors, comment maximiser votre base de données et, surtout, ne pas perdre une grande partie de vos clients …
So, you’re late on Canadian Anti-Spam Law (CASL) consent gathering? Stay calm, you’re not alone. But how can you catch up and maximize your database and, most importantly, avoid losing any potential customers?…
La raison d’être du marketing relationnel est d’établir des liens entre vos clients, leurs comportements, leurs habitudes d’achat autant en ligne qu’en magasin et de comprendre comment tout cela se rattache à votre compagnie. Malgré tout, certains ne comprennent toujours …
Chatbots, artificial intelligence, machine learning, marketing automation – these are some of the terms in our daily marketing vernacular.
Leveraging all of these new technologies can be difficult, but that’s why you surround yourself with the dynamic marketers who can …
Here’s an irony for you: CRM is all about connecting the dots between your customers, their behaviours, their buying habits both online and offline, and developing a deep understanding of how they relate to your company, yet businesses often fail …
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