Category: performance marketing

Attracting consumers is much more than sending a generic email to your long list of subscribers. Brands are everywhere, meaning consumers are constantly exposed to new purchasing opportunities: while they travel to work on the subway, while they watch television, while they peruse Facebook and …

Though 2018 is only a month old, marketers should have a good idea of what the dominant themes of the year are and be planning for them accordingly. …

CRM is much more than a simple business strategy to increase sales; it’s a deep connection between brand and customer. Today, building your brand and establishing loyalty is on the same level as nourishing your own personal relationships. It’s a huge undertaking – something that …