COMPANY NEWS & MEDIA

CRM

Find the Right ESP Platform for You: A Guide Through the Jungle of Tools

If you’re reading this, you’re experiencing one of two things. The first scenario is that you’re finally getting your company’s CRM marketing strategy up and running, for the first time, ever. The second scenario is that you’re thinking of switching things up — and you’re in shopping mode. Either way, our CRM platform guide will point you in the right direction. So get our your pen and paper, and prepare your “pro” and “con” columns.  Read More

CRM

QUIZ: What Type of CRM Marketer Are You?

Ok — we’ll be the first to admit it: we’re CRM geeks. And, as consultants, we come across so many different styles of marketers, in many different industries. The vast array of expertise and talent is perfectly aligned with the many, many hats a CRM marketer is expected to wear.

Over the years, our team has identified a handful of characteristics CRM marketers share, which can be categorized as — yes —  spirit animals. Are you a unicorn, or a horse? Time to find out! Read More

CRM

#CRMFail: 6 CRM Practices You Need to Avoid

Successful implementation of CRM can significantly change the complexion of your business, from a boost in sales to improved ROI. More importantly, you’ll be creating authentic relationships between your brand and your consumers. With that said, CRM is typically one of those “easier said than done” strategies: yielding positive results requires expertise from all corners of the marketing department: design, customer service, development, branding, to name a few. 

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CRM

Which Way to Brand Loyalty? Customer Journey Mapping For Your Brand

Attracting consumers is much more than sending a generic email to your long list of subscribers. Brands are everywhere, meaning consumers are constantly exposed to new purchasing opportunities: while they travel to work on the subway, while they watch television while they peruse Facebook and Instagram, you name it. Needless to say, your customers are out there ready to convert — but you need to strategically predict, and influence, their route to your product or service.

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