Though 2018 is only a month old, marketers should have a good idea of what the dominant themes of the year are and be planning for them accordingly. Read More
Vous êtes en retard sur l’acquisition de consentements dans le cadre de la Loi Canadienne Anti-pourriel (LCAP)? Vous n’êtes pas les seuls. Alors, comment maximiser votre base de données et, surtout, ne pas perdre une grande partie de vos clients potentiels?
La raison d’être du marketing relationnel est d’établir des liens entre vos clients, leurs comportements, leurs habitudes d’achat autant en ligne qu’en magasin et de comprendre comment tout cela se rattache à votre compagnie. Malgré tout, certains ne comprennent toujours pas comment cette expertise peut être appliquée au sein même de leur compagnie.
Chatbots, artificial intelligence, machine learning, marketing automation – these are some of the terms in our daily marketing vernacular.
Leveraging all of these new technologies can be difficult, but that’s why you surround yourself with the dynamic marketers who can leverage these technologies for better marketing.
In this Q&A, our digital and app marketing specialist, Elba Niño, explains her journey from Venezuela to a prestigious university program in the US, to her career in marketing and business, and finally to the doors of BDG.
CRM is much more than a simple business strategy to increase sales; it’s a deep connection between brand and customer. Today, building your brand and establishing loyalty is on the same level as nourishing your own personal relationships. It’s a huge undertaking – something that needs constant attention – for a number of reasons: Read More
If you’re reading this, you’re experiencing one of two things. The first scenario is that you’re finally getting your company’s CRM marketing strategy up and running, for the first time, ever. The second scenario is that you’re thinking of switching things up — and you’re in shopping mode. Either way, our CRM platform guide will point you in the right direction. So get out your pen and paper, and prepare your “pro” and “con” columns. Read More
Ok — we’ll be the first to admit it: we’re CRM geeks. And, as consultants, we come across so many different styles of marketers, in many different industries. The vast array of expertise and talent is perfectly aligned with the many, many hats a CRM marketer is expected to wear.
Over the years, our team has identified a handful of characteristics CRM marketers share, which can be categorized as — yes — spirit animals. Are you a unicorn, or a horse? Time to find out! Read More
Here’s an irony for you: CRM is all about connecting the dots between your customers, their behaviours, their buying habits both online and offline, and developing a deep understanding of how they relate to your company, yet businesses often fail to understand how CRM relates to other departments within their own company.