COMPANY NEWS & MEDIA

Business Insights

Entretien avec Ben Tuff : Comprendre le marketing relationnel au sein de la structure organisationnelle

La raison d’être du marketing relationnel est d’établir des liens entre vos clients, leurs comportements, leurs habitudes d’achat autant en ligne qu’en magasin et de comprendre comment tout cela se rattache à votre compagnie. Malgré tout, certains ne comprennent toujours pas comment cette expertise peut être appliquée au sein même de leur compagnie.

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Business Insights

Meet Elba Niño, BDG’s App Hacker Who Says, “AI is the New Black”

Chatbots, artificial intelligence, machine learning, marketing automation – these are some of the terms in our daily marketing vernacular.

Leveraging all of these new technologies can be difficult, but that’s why you surround yourself with the dynamic marketers who can leverage these technologies for better marketing.

In this Q&A, our digital and app marketing specialist, Elba Niño, explains her journey from Venezuela to a prestigious university program in the US, to her career in marketing and business, and finally to the doors of BDG.  

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CRM

Find the Right ESP Platform for You: A Guide Through the Jungle of Tools

If you’re reading this, you’re experiencing one of two things. The first scenario is that you’re finally getting your company’s CRM marketing strategy up and running, for the first time, ever. The second scenario is that you’re thinking of switching things up — and you’re in shopping mode. Either way, our CRM platform guide will point you in the right direction. So get out your pen and paper, and prepare your “pro” and “con” columns.  Read More

CRM

QUIZ: What Type of CRM Marketer Are You?

Ok — we’ll be the first to admit it: we’re CRM geeks. And, as consultants, we come across so many different styles of marketers, in many different industries. The vast array of expertise and talent is perfectly aligned with the many, many hats a CRM marketer is expected to wear.

Over the years, our team has identified a handful of characteristics CRM marketers share, which can be categorized as — yes —  spirit animals. Are you a unicorn, or a horse? Time to find out! Read More

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