If you’re reading this, you’re experiencing one of two things. The first scenario is that you’re finally getting your company’s CRM marketing strategy up and running, for the first time, ever. The second scenario is that you’re thinking of switching things up — and you’re in shopping mode. Either way, our CRM platform guide will point you in the right direction. So get out your pen and paper, and prepare your “pro” and “con” columns. Read More
Ok — we’ll be the first to admit it: we’re CRM geeks. And, as consultants, we come across so many different styles of marketers, in many different industries. The vast array of expertise and talent is perfectly aligned with the many, many hats a CRM marketer is expected to wear.
Over the years, our team has identified a handful of characteristics CRM marketers share, which can be categorized as — yes — spirit animals. Are you a unicorn, or a horse? Time to find out! Read More
Here’s an irony for you: CRM is all about connecting the dots between your customers, their behaviours, their buying habits both online and offline, and developing a deep understanding of how they relate to your company, yet businesses often fail to understand how CRM relates to other departments within their own company.
Successful implementation of CRM can significantly change the complexion of your business, from a boost in sales to improved ROI. More importantly, you’ll be creating authentic relationships between your brand and your consumers. With that said, CRM is typically one of those “easier said than done” strategies: yielding positive results requires expertise from all corners of the marketing department: design, customer service, development, branding, to name a few.
Attracting consumers is much more than sending a generic email to your long list of subscribers. Brands are everywhere, meaning consumers are constantly exposed to new purchasing opportunities: while they travel to work on the subway, while they watch television while they peruse Facebook and Instagram, you name it. Needless to say, your customers are out there ready to convert — but you need to strategically predict, and influence, their route to your product or service.
Talk all things Snap with your crew at Cocktail Hour! When they say Geofilter, you say Snap Map. In this piece, we cover:
- Snap Maps
- Self-Serve Snap Campaigns
- Video Ads Purchaser
- And Gen-Z — whose quickly defeating Millennials in the marketer’s chief preoccupation.
In this piece, we break down the difference between agencies and consulting firms — a question that we’re asked more often than not.
According to our certificate of incorporation we’re officially a year and a half old, but the business really started on July 23rd 2016, the date my business partner, Caren Carrasco, left a great position to join me in building Benjamin David Group (BDG), our consultancy.