Regain The Power Of Laser Accurate Audience Targeting With first-party Data
During the last few years, in addition to a disheartening and disruptive global pandemic, we’ve seen digital paid advertising go through changes – namely concerning customer preferences regarding which ads they see, their control over the process, and increasing concerns over how their privacy is …
After iOS 14, Has Facebook Fallen From Grace?
Last year, one of the most notorious announcements to marketers everywhere was Apple’s iOS 14 update on user privacy. To make a very long story short, starting with iOS 14.5 and iPadOS 14.5, apps are required to ask for permission to track users across apps …
