Snapchat: The IPO, The Marketer & Gen-Z
Talk all things Snap with your crew at Cocktail Hour! When they say Geofilter, you say Snap Map. In this piece, we cover: Snap Maps Self-Serve Snap Campaigns Video Ads Purchaser And Gen-Z — whose quickly defeating Millennials in the marketer’s chief preoccupation. …
Agencies and Consulting Firms: What’s the difference?
In this piece, we break down the difference between agencies and consulting firms — a question that we’re asked more often than not. …
Six Things I’ve Learned One Year Into Business
According to our certificate of incorporation we’re officially a year and a half old, but the business really started on July 23rd 2016, the date my business partner, Caren Carrasco, left a great position to join me in building Benjamin David Group (BDG), our consultancy. …
