After reaching out to several Wikipedia content contributors for assistance and expertise, Kinova chose BDG to build its Wikipedia page, entrusting us with this project as their new digital media agency. The mandate was to create the content in accordance to the website’s editorial rules and to the client’s expectations.
Wikipedia has very strict editing standards for its pages. For example, its policies don’t allow companies to place links to their products or services directly onto their Wikipages. Instead, Wikipedia favours independent, verifiable content on the page’s subject. Additionally, Wikipedia prefers more organic updates to their pages. For that reason, they do not accept Wikipages being populated with too much information at once, a practice akin to efficiency-driven content agencies. These circumstances led Kinova to realize that the creation and maintenance of their Wikipedia page is a long-term, relevance-building project, aimed at informing the general public and media outlets about the company and its products, rather than a one-time means to raise awareness.