My life hack for a perfectly imbalanced life
A few weeks ago, I read a LinkedIn post from Mark McLeod that included the phrase “No one who achieves greatness is balanced.” I have to agree with that. His point of view was deeply reflective, offering insights about how many people you admire – sports athletes, CEOs, …
Focus on the core
Starting a new year full of goals and resolutions always makes me think. I find myself reflecting on what worked in the past to achieve similar goals OR what stood in the way of me accomplishing them. With a fresh new slate, a lesson has …
Wrapping Up National Mentoring Month
Here is a fact about me that takes many by surprise: I am an electronic engineer by training. From being an electronic engineer in Venezuela to co-founding BDG, a Montreal-based marketing consultancy, I’ve made several pivots throughout my career. And at each pivot, I was surrounded …
Reflecting on three years into business
Let’s look back on the last three years at BDG. We’ve done so much, and I’m proud of where we are today. It was only a few years ago that I joined forces with Ben, my business partner, to build a consultancy out of nothing. …
In Business, You Can’t Argue With Speed
As long as I can remember, I have been quite a straightforward person. Beating around the bush is simply not in my nature. I like things direct, clear, and fast paced. While sometimes this comes off a bit strong, without this mentality, I am certain …
How to turn uncertainty into opportunity with paid media
A consistent trait of successful businesses is their ability to adapt, and transform restraints into slingshots for growth. Don’t take our word for it. Hustle actually did a survey of more than 200 businesses that have recently survived a time of great uncertainty – the …
Breaking digital media’s brand recognition ceiling
Few inventions can claim to have completely changed how the business world functions. Email and digital advertising perhaps top this list in recent times. The IT and internet boom of the ’90s elevated a new business model which disrupted the status quo. The perceptible hype …
The Evolution of Your Startup’s Marketing Hires
If you’re a startup, you might think that building a marketing team upfront will bring results and efficiency faster. Well, it depends. Here’s a framework that helps you see more clearly when and how your marketing hires should take place to bring the best possible …
What’s the Secret to Building Strong Customer Journeys in 2018?
Though 2018 is only a month old, marketers should have a good idea of what the dominant themes of the year are and be planning for them accordingly. …
Building Lasting Relationships: The CRM Process
CRM is much more than a simple business strategy to increase sales; it’s a deep connection between brand and customer. Today, building your brand and establishing loyalty is on the same level as nourishing your own personal relationships. It’s a huge undertaking – something that …
