Breaking digital media’s brand recognition ceiling
Few inventions can claim to have completely changed how the business world functions. Email and digital advertising perhaps top this list in recent times. The IT and internet boom of the ’90s elevated a new business model which disrupted the status quo. The perceptible hype …
The Evolution of Your Startup’s Marketing Hires
If you’re a startup, you might think that building a marketing team upfront will bring results and efficiency faster. Well, it depends. Here’s a framework that helps you see more clearly when and how your marketing hires should take place to bring the best possible …
What’s the Secret to Building Strong Customer Journeys in 2018?
Though 2018 is only a month old, marketers should have a good idea of what the dominant themes of the year are and be planning for them accordingly. …
Building Lasting Relationships: The CRM Process
CRM is much more than a simple business strategy to increase sales; it’s a deep connection between brand and customer. Today, building your brand and establishing loyalty is on the same level as nourishing your own personal relationships. It’s a huge undertaking – something that …
