Search 2.0 Automation Trends: Performance Max
If you have ever taken a reach-out call from the Google Ads strategists team in the past few months, then you have probably already heard of Google’s new campaign type, Performance Max. It has been the main focus of Google’s latest development in advertising, so …
Regain The Power Of Laser Accurate Audience Targeting With first-party Data
During the last few years, in addition to a disheartening and disruptive global pandemic, we’ve seen digital paid advertising go through changes – namely concerning customer preferences regarding which ads they see, their control over the process, and increasing concerns over how their privacy is …
Why Bidding On Competitor Keywords Isn’t Recommended For SMBs
‘Can’t we intercept our competitors’ online traffic and drive it to our own website?’ Has to be one of the top most frequently asked questions by paid search campaign managers to the BDG team. Now, in reality, I fully understand the charm behind this idea: …
After iOS 14, Has Facebook Fallen From Grace?
Last year, one of the most notorious announcements to marketers everywhere was Apple’s iOS 14 update on user privacy. To make a very long story short, starting with iOS 14.5 and iPadOS 14.5, apps are required to ask for permission to track users across apps …
Think Outside The Box: Twitter’s Unique Take On Targeting The Right Audience
When it comes to social media marketing, the platforms we gravitate to tend to be Facebook and Instagram (the Meta suite) as well as Youtube – and it makes sense. Despite the surge of new social media platforms, Meta and Youtube still smash the competition …
How to turn uncertainty into opportunity with paid media
A consistent trait of successful businesses is their ability to adapt, and transform restraints into slingshots for growth. Don’t take our word for it. Hustle actually did a survey of more than 200 businesses that have recently survived a time of great uncertainty – the …
The Evolution of Your Startup’s Marketing Hires
If you’re a startup, you might think that building a marketing team upfront will bring results and efficiency faster. Well, it depends. Here’s a framework that helps you see more clearly when and how your marketing hires should take place to bring the best possible …
5 tips to get voice search strategy right for your brand
Whether you’re a ‘Hey Googler’, an absolute believer in ‘Siri’, or in love with Amazon’s ‘Alexa’ – or even if you never used these technologies before – voice search is likely to play an ever-growing role in your life. This once-futuristic technology is now helping …
Q&A With Ben Tuff: Understanding CRM in the Company-Wide Framework
Here’s an irony for you: CRM is all about connecting the dots between your customers, their behaviours, their buying habits both online and offline, and developing a deep understanding of how they relate to your company, yet, businesses often fail to understand how CRM relates …
Customer Journey Mapping: What You Need to Know
Attracting consumers is much more than sending a generic email to your long list of subscribers. Brands are everywhere, meaning consumers are constantly exposed to new purchasing opportunities: while they travel to work on the subway, while they watch television, while they peruse Facebook and …
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