The Evolution of Your Startup’s Marketing Hires
If you’re a startup, you might think that building a marketing team upfront will bring results and efficiency faster. Well, it depends. Here’s a framework that helps you see more clearly when and how your marketing hires should take place to bring the best possible …
5 tips to get voice search strategy right for your brand
Whether you’re a ‘Hey Googler’, an absolute believer in ‘Siri’, or in love with Amazon’s ‘Alexa’ – or even if you never used these technologies before – voice search is likely to play an ever-growing role in your life. This once-futuristic technology is now helping …
Q&A With Ben Tuff: Understanding CRM in the Company-Wide Framework
Here’s an irony for you: CRM is all about connecting the dots between your customers, their behaviours, their buying habits both online and offline, and developing a deep understanding of how they relate to your company, yet, businesses often fail to understand how CRM relates …
