Search 2.0 Automation Trends: Performance Max
If you have ever taken a reach-out call from the Google Ads strategists team in the past few months, then you have probably already heard of Google’s new campaign type, Performance Max. It has been the main focus of Google’s latest development in advertising, so …
Regain The Power Of Laser Accurate Audience Targeting With first-party Data
During the last few years, in addition to a disheartening and disruptive global pandemic, we’ve seen digital paid advertising go through changes – namely concerning customer preferences regarding which ads they see, their control over the process, and increasing concerns over how their privacy is …
Why Bidding On Competitor Keywords Isn’t Recommended For SMBs
‘Can’t we intercept our competitors’ online traffic and drive it to our own website?’ Has to be one of the top most frequently asked questions by paid search campaign managers to the BDG team. Now, in reality, I fully understand the charm behind this idea: …
After iOS 14, Has Facebook Fallen From Grace?
Last year, one of the most notorious announcements to marketers everywhere was Apple’s iOS 14 update on user privacy. To make a very long story short, starting with iOS 14.5 and iPadOS 14.5, apps are required to ask for permission to track users across apps …
Think Outside The Box: Twitter’s Unique Take On Targeting The Right Audience
When it comes to social media marketing, the platforms we gravitate to tend to be Facebook and Instagram (the Meta suite) as well as Youtube – and it makes sense. Despite the surge of new social media platforms, Meta and Youtube still smash the competition …
