About the client

Act as an extension of the RONA team

to offer support with all internal tasks related to email marketing, as if BDG were on the ground sitting right next to them.

Implement effective project management

using Jira to ensure all parts move according to plan and on time. This includes making sure the designers have the assets they need to design the emails, and that everything is ready for the integrator to build them. BDG assigns clear tasks and checks in daily with each expertise so there are no blockers in the creation journey.

Create briefs and mapping for each email

to align with RONA’s overall strategy, goals and calendar. To do this, BDG meets with the RONA team to review the unique content requests for each email in detail in order to generate thorough content briefs, as well as undergo a comprehensive mapping exercise to prepare all the emails’ dynamic content for a flawless integration.

Perform a rigorous QA

to ensure all elements of the email reflect the brief. BDG looks thoroughly at the design, the content (to ensure there are no typos and that the correct information is included) as well as the integration including the different renderings in internet service providers (Outlook, Yahoo, Gmail, etc), links, tracking and all elements of the dynamic content. BDG then provides detailed feedback to RONA who resolves the errors.

Give the emails a successful send off

by scheduling them in SFMC, ensuring that the correct Data Extensions for each campaign and for each brand were accurately targeted and excluded. BDG then built a thorough send-off checklist to ensure the folders, classifications and send times are correct.