Search 2.0 Automation Trends: Performance Max
If you have ever taken a reach-out call from the Google Ads strategists team in the past few months, then you have probably already heard of Google’s new campaign type, Performance Max. It has been the main focus of Google’s latest development in advertising, so …
Why Bidding On Competitor Keywords Isn’t Recommended For SMBs
‘Can’t we intercept our competitors’ online traffic and drive it to our own website?’ Has to be one of the top most frequently asked questions by paid search campaign managers to the BDG team. Now, in reality, I fully understand the charm behind this idea: …
