Breaking digital media’s brand recognition ceiling
Few inventions can claim to have completely changed how the business world functions. Email and digital advertising perhaps top this list in recent times. The IT and internet boom of the ’90s elevated a new business model which disrupted the status quo. The perceptible hype …
5 Canadian Companies with Top Fintech Marketing Strategies
Instagram isn’t only for travel and fun. There are no limits to great marketing opportunities that a business can generate through carefully calibrating their digital marketing strategy. In particular, Instagram is an essential part of fintech marketing strategies. Increasing engagement, connecting with your target audience, …
BDG Podcast 2 – International Women’s Day #EachforEqual
In honour of International Women’s Day, we at Benjamin David Group are continuing our tradition of releasing a podcast where our team talks about equality, gender, inclusion, and progress. Listen to the BDG Podcast below: …
The Evolution of Your Startup’s Marketing Hires
If you’re a startup, you might think that building a marketing team upfront will bring results and efficiency faster. Well, it depends. Here’s a framework that helps you see more clearly when and how your marketing hires should take place to bring the best possible …
The Startup Guide to Content Marketing
Imagine that you want to invest in a startup company, and you’re listening to some sales pitches. How confident would you feel investing in the startup that’s branded as “experimental”? Chances are, you’ll have some reservations. Being perceived as “experimental” might seem tempting for an …
5 tips to get voice search strategy right for your brand
Whether you’re a ‘Hey Googler’, an absolute believer in ‘Siri’, or in love with Amazon’s ‘Alexa’ – or even if you never used these technologies before – voice search is likely to play an ever-growing role in your life. This once-futuristic technology is now helping …
Debunking the myth of entitled millennial employees
Ok, Boomer and Gen-Xer: millennials are angry. A wealth gap analysis study reported by CNBC has revealed that millennials earn 20% less than the other generations at the same stage in life. They also have higher student debts and stare at a bleak future thanks …
Budget-Friendly Marketing Tips For Startups
Avoid becoming a “zombie startup.” Get your name out there with content. …
Q&A With Ben Tuff: Understanding CRM in the Company-Wide Framework
Here’s an irony for you: CRM is all about connecting the dots between your customers, their behaviours, their buying habits both online and offline, and developing a deep understanding of how they relate to your company, yet, businesses often fail to understand how CRM relates …
Reflecting on three years into business
Let’s look back on the last three years at BDG. We’ve done so much, and I’m proud of where we are today. It was only a few years ago that I joined forces with Ben, my business partner, to build a consultancy out of nothing. …
