Customer Journey Mapping: What You Need to Know
Attracting consumers is much more than sending a generic email to your long list of subscribers. Brands are everywhere, meaning consumers are constantly exposed to new purchasing opportunities: while they travel to work on the subway, while they watch television, while they peruse Facebook and …
Insights from Startupfest 2019
Crowned as the “music festival for startups” by Reddit Founder Alexis Ohanian, Startupfest is Canada’s largest startup event, with over 7,000 attendees every year. Across 4 days, entrepreneurs, founders, investors, and mentors from 20+ countries gather in Montreal for keynotes, interactive how-to sessions, networking opportunities, …
BDG Podcast – Ep.1 – Women’s Day
One thing often stands out when you first walk through the doors of the BDG offices: it’s filled with women. In fact, until quite recently, women made up 80 per cent of leadership roles within the company (they still hold 60 per cent.). At BDG, …
There’s a buzz stirring in the Fintech community…
In mid-April I had the pleasure of attending the Canadian Fintech BDC 2.0 Summit in Toronto — a two day event showcasing the most innovative Fintech solutions Canada has to offer. The event invited 48 of the best startups from across the country to pitch …
What BDG’s Women Have to Say About Progress, Diversity and Power on International Women’s Day
In the past couple of years, we’ve witnessed immense progress for The Women’s Movement. It’s impossible to pinpoint a singular catalyst responsible for sparking recent changes — but one could argue that the 2017 Women’s March in Washington symbolized the beginning of a new era …
What’s the Secret to Building Strong Customer Journeys in 2018?
Though 2018 is only a month old, marketers should have a good idea of what the dominant themes of the year are and be planning for them accordingly. …
Tactics for being CASL Compliant
So, you’re late on Canadian Anti-Spam Law (CASL) consent gathering? Stay calm, you’re not alone. But how can you catch up and maximize your database and, most importantly, avoid losing any potential customers? …
BDG’s App Hacker Says, “AI is the New Black”
Chatbots, artificial intelligence, machine learning, marketing automation – these are some of the terms in our daily marketing vernacular. Leveraging all of these new technologies can be difficult, but that’s why you surround yourself with the dynamic marketers who can leverage these technologies for better …
Building Lasting Relationships: The CRM Process
CRM is much more than a simple business strategy to increase sales; it’s a deep connection between brand and customer. Today, building your brand and establishing loyalty is on the same level as nourishing your own personal relationships. It’s a huge undertaking – something that …
Snapchat: The IPO, The Marketer & Gen-Z
Talk all things Snap with your crew at Cocktail Hour! When they say Geofilter, you say Snap Map. In this piece, we cover: Snap Maps Self-Serve Snap Campaigns Video Ads Purchaser And Gen-Z — whose quickly defeating Millennials in the marketer’s chief preoccupation. …
